MG-FW-001
Local Ranking Framework™
The three levers that decide who Google recommends.
Purpose
Translate Google's opaque local ranking signals into three practical levers a South African service business can actually pull.
Overview
Every Map Pack result is decided by Proximity, Prominence and Relevance. This framework isolates each lever, tells you which one you're weakest on, and points you at the tactic that moves it fastest.
Diagram
Proximity
Prominence
Relevance
Map Pack Ranking
Business Application
Use it as the diagnostic layer before running any Google Business Profile work. Score each lever out of 10 and attack the lowest score first.