Google Business Profile Resource Centre
Become the business Google recommends. Everything South African service businesses need to improve their visibility on Google Search and Google Maps.
Our cornerstone guides
The foundational reading for any service business that wants Google to recommend them first.
The Complete Guide to Google Business Profile (2026)
Everything South African service businesses need to set up, verify, optimise and rank a Google Business Profile in 2026.
Google Business Profile Optimisation Checklist
A 40-point weekly checklist to keep your Google Business Profile fully optimised and outranking competitors.
How to Rank Higher on Google Maps
The proximity, prominence and relevance levers that decide who shows up in the Google Maps 3-pack.
The Marked Growth Local Visibility Framework™
Relevance + Prominence + Conversion = more WhatsApp leads. Every guide, checklist and playbook in the Resource Centre moves one of the seven pillars below. Filter by pillar to jump straight to the work that fixes your weakest area.
VISIBILITY
RELEVANCE
+
PROMINENCE
+
CONVERSION
=
More WhatsApp Leads
All resources
12 itemsThe Complete Guide to Google Business Profile (2026)
Everything South African service businesses need to set up, verify, optimise and rank a Google Business Profile in 2026.
Google Business Profile Optimisation Checklist
A 40-point weekly checklist to keep your Google Business Profile fully optimised and outranking competitors.
How to Rank Higher on Google Maps
The proximity, prominence and relevance levers that decide who shows up in the Google Maps 3-pack.
GBP Categories: Picking the Primary Category That Ranks
How to choose the primary and secondary categories that decide what searches you show up for.
Google Business Profile Verification (South Africa)
Postcard, video call and video recording verification — what South African owners need to prepare.
Services: The Hidden Ranking Lever
Structuring your services list so Google understands every job you actually do.
Photos That Move Rankings
What to shoot, how often to upload and which photos Google rewards on South African profiles.
Reviews: Prominence, Freshness and Language
The review generation cadence that lifts prominence without violating Google policy.
Google Posts Weekly Playbook
A 15-minute weekly posting rhythm that keeps the profile active without becoming spam.
Products: Packaging Your Services on GBP
Turning service jobs into fixed-price Product cards buyers can compare at a glance.
Reading GBP Insights: What to Actually Do
How to convert Searches, Discovery, Calls and Directions data into next week's actions.
Suspended? The South African Recovery Playbook
Why profiles get suspended in South Africa and the reinstatement path that actually works.
Browse by topic
Every playbook grouped by the part of your Google Lead Engine it improves.
Set up, verify and optimise your GBP so Google recommends you first.
Rank in the Google Maps 3-pack for the searches that book jobs.
Turn Google searches into WhatsApp conversations and booked jobs.
What actually ranks in Pretoria, Johannesburg and Cape Town suburbs.
Playbooks for electricians, plumbers, solar installers and salons.
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