Measure.
Improve.
Prove.
Your visibility across Google Search, Google Maps and AI Search — measured by the Local Authority Score™, improved by one documented methodology, and proven month after month.
- Local Authority Score™ methodology
- Google Search, Maps and AI visibility
- Documented frameworks, not guesswork
- Built for South African service businesses
Trusted by South African Service Businesses
Ten pillars. One visibility methodology.
Every engagement runs on the same documented system — measurement, assessment, implementation and proof — rather than a list of marketing tactics.
How local search actually works in South Africa.
The proprietary visibility metric, scored out of 100.
Eight questions. Score, priority actions, opportunities.
The consulting assessment and 90-day roadmap.
The implementation system that turns searches into booked jobs.
Local Authority Score™ before and after, evidenced per client.
Score trend, reviews, posts, calls and enquiries — every month.
The documented methodology, guide by guide.
How visibility differs by trade and profession.
Entities, structured data and answer-engine visibility.
How the Marked Growth Platform Works™
Your Local Authority Score™, out of 100.
Benchmarking and a 90-day roadmap.
The Google Lead Engine™ implementation.
Evidence of movement, month after month.
- 1Google Visibility Health CheckProduces your Local Authority Score™
- 2Local Visibility Assessment™Explains the score and what moves it
- 3Google Lead Engine™Improves your Local Authority Score™
- 4Visibility Proof™Shows Local Authority Score™ growth
- 5Monthly Visibility Progress™Tracks the score trend every month
- 6AI Search Visibility™Extends the score into answer engines
- 7Business GrowthMore calls, more enquiries, more booked jobs
The metric behind every decision.
The proprietary visibility score used to measure how well a business is positioned across Google Search, Google Maps and AI Search. It appears in the health check, the assessment, every report and every playbook.
See the scoring methodologyEight questions. A full visibility summary.
- Local Authority Score™
- Priority Actions
- Growth Opportunities
- Visibility Summary
Most contractors don't need more referrals. They need to be found on Google.
You're invisible when it matters most
Customers search Google. Your competitors appear. You never even knew the customer existed.
An incomplete profile looks inactive
No photos, no posts, no reviews. Customers choose the businesses that look trusted — Google shows them first.
The first to reply wins
Enquiries go to whoever answers first. Without an automated capture system, jobs are lost before you notice.
Every customer follows the same journey.
We don't just build websites. We build the infrastructure that turns Google searches into booked jobs.
One system. Everything you need to be found and hired.
Google Business Profile Optimisation
Fully optimised profile that ranks in local search and Maps.
Conversion Landing Page
Fast, mobile-first page built to turn visitors into enquiries.
WhatsApp Lead Capture
Instant WhatsApp funnel so no enquiry ever goes cold.
Review Generation
Systematic review requests that build trust and rankings.
Local SEO
Location-based structure that helps you rank in the areas you serve.
Lead Tracking
See where enquiries come from and which channels perform.
Professional Business Email
Branded email that matches your domain and looks credible.
Reporting Dashboard
Clear monthly reporting on visibility, enquiries and reviews.
Visibility you can evidence, not claim.
Google rewards businesses that look active and real. The Visibility Proof System™ documents that activity — and gives you the evidence to show it.
Local Authority Score™, before and after.
Every deployment below is live. Each one starts with a measured Local Authority Score™, and every improvement — reviews, Google Maps movement, photos, calls — is evidenced against it.
- Google Business Profile
- Landing page
- WhatsApp booking funnel
- Review generation
- Emergency WhatsApp funnel
- Area landing pages
- Local SEO structure
- Lead capture system
- Google Business Profile
- Conversion landing page
- Instant WhatsApp reply
- Reviews & local SEO
- Menu landing page
- WhatsApp order funnel
- GBP optimisation
- Local map-pack SEO
Measure. Improve. Prove. Then monitor.
Implementation is not the finish line. Every month your Local Authority Score™ is re-measured and reported against the same eight numbers — so growth is visible, not claimed.
Illustrative seven-month score trend from a live Marked Growth deployment.
Different industry. Same methodology.
Each playbook documents how customers search in that industry, which Local Authority Score™ categories matter most, and how the Google Lead Engine™ is configured.
Different industry. Same engine.
The framework doesn't change. The workflow, services and outcomes are tuned to how your customers actually search and buy.
Capture emergency and scheduled electrical enquiries the moment someone searches for a nearby electrician.
- Emergency call generation
- COC certificate enquiries
- DB board upgrade leads
- Area-specific landing pages
Consistent inbound enquiries from Google, captured on WhatsApp 24/7 — even when you're on site.
Numbers that stack up across every deployment.
From strategy call to live system in three steps.
Discovery
A 30-minute strategy call. We map out your services, service areas, competitors and the exact system we'll build.
Build
We build everything — Google Business Profile, landing page, WhatsApp funnel, email, reviews, local SEO. You approve.
Launch
Your Marked Growth goes live in 3–5 days. Enquiries start flowing to WhatsApp — while you focus on the actual work.
South African Local Search™, documented.
Cornerstone guides on Google Business Profile, Google Maps, reviews, local SEO and AI search visibility — written for the South African market.
Everything South African service businesses need to set up, verify, optimise and rank a Google Business Profile in 2026.
A 40-point weekly checklist to keep your Google Business Profile fully optimised and outranking competitors.
The complete South African guide to Google's local ranking factors and how service businesses can improve their visibility in Google Search and Google Maps.
The full local SEO ecosystem for South African service businesses — website foundations, citations, GBP, reviews, links, schema and AI search — sequenced in the order that actually builds trust.
Local SEO Services Across South Africa
Marked Growth helps service businesses improve their Google Business Profile and local visibility across South Africa. Each city has its own map-pack competition and ranking priorities — pick yours to see how we work there.
Simple pricing. Complete systems.
Every plan includes a full Marked Growth deployment. Pick the tier that fits your stage.
For businesses with little or no online presence.
- Google Business Profile optimisation
- High-converting landing page
- WhatsApp lead capture
- Professional business email
- Basic call tracking
- Google review link setup
The complete Google Lead Engine. Our most popular package.
- Everything in Starter
- Competitor analysis
- Enhanced local SEO
- Review generation system
- Conversion optimisation
- Lead tracking dashboard
- 30-day implementation support
For multi-location businesses, franchises and specialist projects.
- Everything in Growth
- Multi-location GBP strategy
- Dedicated area pages
- Custom integrations
- Priority support
- Growth Care™
Growth Care™
Everything you need to stay in the top three after the initial build. Weekly cadence, done for you, no long-term contract.
For businesses that want to keep ranking without doing the work themselves.
How it works
- 1We build your complete Google Lead Engine.
- 2You own everything.
- 3Continue with Growth Care™ month-to-month only if you want ongoing optimisation.
Google Business Profile & local SEO questions, answered.
A Google Business Profile (formerly Google My Business) is the free listing that lets your business appear in Google Search, Google Maps and the local 3-pack. It is the single most important local SEO asset for South African service businesses.
Marked Growth builds and optimises Google Business Profiles from R6,500 once-off. Ongoing Google Business Profile management starts at R2,500 per month, which covers weekly posts, review responses, photo uploads and local SEO monitoring.
Yes. A fully optimised Google Business Profile with strong categories, services, reviews and photos can rank on Google Maps and the local pack without a traditional website. A dedicated landing page still improves conversion and trust.
Most Marked Growth clients see Google Business Profile ranking movement within 30 days, meaningful Google Maps visibility within 60–90 days, and consistent booked jobs within 90–120 days.
Yes. Ownership of your Google Business Profile, landing page, domain, WhatsApp number and Google reviews always stays with you. Marked Growth is added as a manager and can be removed at any time.
Yes. Most of our clients already have a Google Business Profile that under-performs. We audit it, fix categories, services, description, photos, posts and reviews, then start ranking it in Google Maps.
There is no fixed number. In most South African suburbs, 25–50 real, recent five-star reviews are enough to compete for the top three Google Maps positions. Consistency and freshness matter more than raw count.
Google's local ranking factors are relevance, distance and prominence. To rank higher on Google Maps you need the correct primary category, a complete services list, consistent NAP (name, address, phone) across the web, regular reviews and continuous Google Business Profile activity.
Google Maps SEO is the practice of optimising a Google Business Profile and surrounding local signals (citations, reviews, on-page SEO, backlinks) so a business ranks in the local 3-pack and Google Maps for commercial searches like 'electrician in Pretoria'.
Google Business Profile optimisation is one component of local SEO. Local SEO also includes on-page SEO, local landing pages, citations, backlinks, reviews and schema. Marked Growth covers the entire ecosystem.
Verification is Google's process for confirming a real business owns a listing. In South Africa it is usually a video call, video recording or postcard. Marked Growth handles Google Business Profile verification as part of every setup.
Yes. Marked Growth offers Google Business Profile suspension recovery. We audit the profile for the trigger, correct categories, address and website mismatches, prepare the reinstatement request and communicate with Google support.
Weekly. Google Business Profile posts stay live for seven days, so a weekly rhythm keeps the profile 'fresh'. Freshness is a small but consistent local ranking signal, especially in competitive South African suburbs.
Yes. Review quantity, recency, rating and keyword relevance all influence Google Maps rankings. A steady flow of new reviews signals prominence — one of Google's three published local ranking factors.
Send a short WhatsApp message with a direct Google review link the day after every job. Marked Growth builds this into every deployment and offers a full review management service inside Growth Care™.
Yes. Review response is part of Growth Care™. We reply to every new Google review within 24 hours using your voice and brand guidelines.
Pick the single most specific primary category that matches what a customer would search (for example 'Electrician' or 'Solar energy contractor'), then add secondary categories only for services you genuinely deliver.
Yes. Electricians, plumbers, solar installers, roofers, security companies, HVAC, garage doors, panel beaters and cleaning companies are our core industries.
Yes. Marked Growth works with South African service businesses nationwide — Pretoria, Johannesburg, Cape Town, Durban, Bloemfontein, Polokwane, Nelspruit, George and Gqeberha.
Yes. Every deployment integrates with your existing WhatsApp Business number so customers can message you directly from Google Search, Google Maps and your landing page.
It is our seven-pillar model that governs how South African service businesses become the business Google recommends: Foundation, Relevance, Prominence, Trust, Freshness, Optimisation and Conversion.
Yes. Every Marked Growth deployment is structured for AI search — entity-consistent NAP, schema markup, definition blocks and factual paragraphs so ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews can cite the business.
Google Business Profile management includes weekly Google Posts, review monitoring and response, photo uploads, Q&A moderation, insights reporting and monthly optimisation of categories, services and description.
Local SEO retainers in South Africa typically range from R2,500 to R15,000 per month depending on scope. Marked Growth's Growth Care™ is R2,500 per month and can be cancelled anytime.
Yes. Book a free strategy call on WhatsApp and we will send a written Google Business Profile audit against the Marked Growth Local Authority Score™.
The Local Authority Score™ is Marked Growth's proprietary audit that rates a Google Business Profile across six categories: setup, relevance, prominence, trust, freshness and conversion. It produces a single 0–100 score and a prioritised action list.
Yes. With correctly configured service areas, service-area landing pages and consistent local citations, a single Google Business Profile can rank across multiple suburbs from a single physical address.
If your website already converts Google traffic into WhatsApp conversations and booked jobs, you don't need another page. Most South African service business websites don't — a Marked Growth landing page usually converts three to five times better.
We focus exclusively on Google Business Profile, Google Maps and local SEO for South African service businesses. No blog fluff, no vanity keywords — every metric ties back to booked jobs.
Send a WhatsApp message. We will run a free Google Business Profile audit, quote the correct package, and if you go ahead your Google Lead Engine is live within 3–5 working days.
Why Marked Growth Exists
Across South Africa there are electricians, plumbers, salons and installers who do outstanding work — and lose customers every week to competitors who are simply easier to find on Google.
That is not a marketing problem. It is a visibility problem — and until now nobody had measured it. So we built the Local Authority Score™ and the methodology around it: measure the visibility, improve it deliberately, and prove the movement every month.
"Our mission is to make every excellent South African service business as visible online as it is in the real world."
Measure your visibility. Build your Local Authority.
Start with your Local Authority Score™, then walk through the roadmap with us on a strategy call.
WhatsApp us: +27 69 620 1737 · Live in 3–5 days · 7-day delivery guarantee