MG-FW-008
Local Visibility Pyramid™
The build order for Google Business Profile authority.
Purpose
Sequence the work correctly — foundations before amplification — so no effort is wasted.
Overview
Foundation → Entity → Relevance → Authority → Geo → Conversions. Skip a layer and everything above it collapses.
Diagram
Foundation
Entity
Relevance
Authority
Geo
Conversions
Business Application
Use it as your project plan. Never work on Layer 4 while Layer 1 is broken.
Guides that build each pillar
Every guide in the Resource Centre is tagged to the pillar it moves. Use this map when you already know your weakest area.
FoundationVerify the profile, lock in the entity and stay compliant with Google policy.
- The Complete Guide to Google Business Profile (2026) Published
- The Complete Guide to Local SEO for South African Service Businesses (2026) Published
- Google Business Profile Verification (South Africa) Expected August 2026
- Suspended? The South African Recovery Playbook Expected November 2026
RelevanceCategories, services and language that tell Google exactly what you do.
- How to Rank Higher on Google Maps Published
- GBP Categories: Picking the Primary Category That Ranks Expected August 2026
- Services: The Hidden Ranking Lever Expected September 2026
ProminenceReviews, citations and mentions that prove the business is well-known.
TrustFresh, in-the-field photos and consistent details that make the profile believable.
- Photos That Move Rankings Expected September 2026
FreshnessWeekly posts, updates and activity signals that keep Google re-scoring you.
- Google Posts Weekly Playbook Expected October 2026
ConversionProducts, landing pages and WhatsApp handoffs that turn traffic into booked jobs.
- Products: Packaging Your Services on GBP Expected October 2026
OptimisationInsights, testing and iteration — the loop that separates flat profiles from growing ones.
- Google Business Profile Optimisation Checklist Published
- Reading GBP Insights: What to Actually Do Expected November 2026