Security Companies Industry Playbook™
Armed response, CCTV and guarding businesses mapped to suburb-level search demand.
Local Authority Score™ focus
Coverage — service areas and suburb pages determine the reach of the profile.
Measure Your Local Authority™Typical search behaviour
- cctv installation <suburb>
- armed response <city>
- electric fence repairs
- security company near me
Google Business Profile priorities
- One precise primary category, secondary categories only for services actually delivered
- Complete service list written in the language customers search
- Weekly Google Posts covering recent jobs and seasonal demand
- Geo-tagged photos from real jobs uploaded every week
Google Maps focus
- Service area defined around the suburbs that actually convert
- Consistent name, address and phone across every South African directory
- Review velocity maintained rather than gathered in bursts
- Suburb-level landing pages supporting the profile
Google Lead Engine™ configuration
- Google Business Profile as the front door
- Suburb landing pages that answer intent in one screen
- WhatsApp as the primary conversion path
- Review requests sent the day the job is completed