Dentists Industry Playbook™
Practice visibility across Google Search, Maps and AI answers for patients comparing providers.
Local Authority Score™ focus
Foundation and trust carry the score — accuracy and consistency outrank volume.
Measure Your Local Authority™Typical search behaviour
- dentist near me
- emergency dentist <city>
- dental implants price <city>
- medical aid dentist
Google Business Profile priorities
- One precise primary category, secondary categories only for services actually delivered
- Complete service list written in the language customers search
- Weekly Google Posts covering recent jobs and seasonal demand
- Geo-tagged photos from real jobs uploaded every week
Google Maps focus
- Service area defined around the suburbs that actually convert
- Consistent name, address and phone across every South African directory
- Review velocity maintained rather than gathered in bursts
- Suburb-level landing pages supporting the profile
Google Lead Engine™ configuration
- Google Business Profile as the front door
- Suburb landing pages that answer intent in one screen
- WhatsApp as the primary conversion path
- Review requests sent the day the job is completed