Law Firms Industry Playbook™
Authority-led visibility for attorneys competing on high-value, low-volume local searches.
Local Authority Score™ focus
Prominence through citations, entity consistency and structured data.
Measure Your Local Authority™Typical search behaviour
- attorney <city>
- divorce lawyer near me
- conveyancing attorney <suburb>
- labour lawyer consultation
Google Business Profile priorities
- One precise primary category, secondary categories only for services actually delivered
- Complete service list written in the language customers search
- Weekly Google Posts covering recent jobs and seasonal demand
- Geo-tagged photos from real jobs uploaded every week
Google Maps focus
- Service area defined around the suburbs that actually convert
- Consistent name, address and phone across every South African directory
- Review velocity maintained rather than gathered in bursts
- Suburb-level landing pages supporting the profile
Google Lead Engine™ configuration
- Google Business Profile as the front door
- Suburb landing pages that answer intent in one screen
- WhatsApp as the primary conversion path
- Review requests sent the day the job is completed