Google Business Profile Audit
A structured diagnostic of your profile against 40 ranking factors — with a prioritised fix list.
Most owners have never had their GBP looked at by someone who ranks profiles for a living. An audit answers three questions: Where do I actually rank right now? What's blocking me from moving up? What's the highest-impact fix I can make this week?
The Marked Growth audit runs against our 40-point checklist plus the Local Authority Score™, benchmarked against your 5–8 closest ranking competitors. You get a written report and a prioritised action list — not a sales pitch dressed as an audit.
What's included
- Grid-based current ranking snapshot
- Category + secondary category evaluation
- Services list audit (depth, wording, alignment to intent)
- Photo audit (recency, geo-tag, coverage)
- Review audit (count, velocity, response rate, keyword variety)
- Posting cadence review
- Website + GBP consistency check (NAP, schema)
- Citation coverage across 15 South African directories
- Local Authority Score™ with breakdown
- Prioritised fix list with time-to-value estimates
How the process works
You add us as a Manager on the profile so we can pull real data.
48-hour deep-dive against our 40-point checklist and 5–8 competitor benchmark.
Written audit report plus a 30-minute WhatsApp walkthrough of the findings.
Deliverables
- Written audit report (PDF)
- Local Authority Score™
- Prioritised fix list
- 30-minute walkthrough call
Investment
Free strategy call includes a light audit. Full 40-point written audit R2,500 (credited against setup packages).
Why this matters
Most GBP work fails because the wrong things get fixed first. An audit tells you what to fix in what order — often the same effort in a different sequence produces 3× the result.
The audit also gives you a baseline: 90 days from now, you can measure exactly what moved.
Common mistakes we fix
Adding photos feels productive. Fixing the primary category ranks you.
You're too close to see the obvious things. Fresh eyes catch what owners miss.
Your GBP only needs to be better than the 8 profiles ahead of you — not perfect.
Related resources
FAQs
48 hours from Manager access to written report delivery.
Fully credited if you take up a setup or care package inside 30 days.
No — you add us as a Manager on the profile only.
Grid-based ranking data, competitor benchmarking, and a prioritised fix list written by a human who does this daily.
We can benchmark against competitors publicly, but Manager-level audits require the owner's access.
Yes — we flag policy risks explicitly.
Other services
Ready to start?
Book a free 30-minute WhatsApp strategy call. No slides, no pitch — just a clear next step.