Ongoing Google Business Profile Management
Weekly posts, monthly photos, review responses and rank tracking — the cadence that keeps the map pack yours.
Ranking in the map pack is one job. Staying there is a different job. GBP management is the operational discipline of keeping the profile fresh, active and responsive — every week, without fail.
Google rewards profiles that behave like real, active businesses. That means posts, photos, review responses, Q&A activity, and services-list updates on a predictable cadence. That's what management delivers.
What's included
- Weekly Google Post (offer, update or event format)
- Monthly photo drop (4–6 new photos, geo-tagged)
- Review responses within 24 hours
- Q&A monitoring and seeding
- Services list refresh every quarter
- Monthly ranking snapshot for target keywords
- Monthly one-page WhatsApp report
- GBP Insights review and next-actions log
- Suspension monitoring and rapid response
How the process works
We inherit the profile, brand voice, review response templates and posting themes.
Monthly posting calendar built in advance and shared for approval.
Posts, photos and responses go out on schedule. You approve nothing week-to-week unless you want to.
One-page WhatsApp report: ranks, views, calls, WhatsApp taps and the month's next-actions.
Deliverables
- Weekly Google Posts (live on profile)
- Monthly photo drops
- Response to every review within 24 hours
- Monthly ranking + insights report
Why this matters
Every month a GBP sits idle, competitors that are active gain ground. Management is insurance on the ranking you paid to earn.
Beyond ranking, it's a lead-quality lever: profiles with fresh photos and recent reviews convert 30–60% better than dormant ones.
Common mistakes we fix
One post every six weeks is worse than no posts at all — it signals inactivity.
Google's own guidance discourages canned responses. We write each response short but specific.
The Q&A section is public and unmoderated. Un-answered questions kill trust faster than negative reviews.
Related resources
FAQs
Yes, month-to-month. No lock-in contracts.
Only if you want to. Most clients approve the calendar once a month and we execute from there.
We draft. You approve. This is the one workflow we never fully automate.
We flag it to Google using the correct policy category and follow up until Google rules.
Yes — a one-page WhatsApp report on the first of every month.
Optimisation is the initial rebuild. Management is the ongoing cadence that keeps it working.
Other services
Ready to start?
Book a free 30-minute WhatsApp strategy call. No slides, no pitch — just a clear next step.