Marked Growth

High-Converting Landing Pages for South African Service Businesses

The page a Google Business Profile click lands on — designed for one job: send a WhatsApp message.

Outcome: Turn profile clicks into WhatsApp conversations at 3–6× the industry average.

Most GBP-driven traffic hits a website homepage that was designed for everything and converts for nothing. A landing page is a page with one job — and for South African service businesses that job is almost always to move the visitor into WhatsApp.

We build landing pages that treat the visitor's time as scarce: outcome-first headline, proof, one CTA, WhatsApp handoff. No mega-menu, no carousel, no cookie of hero images.

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What's included

  • Copywriting (outcome-first, South African tone)
  • Wireframe + design against a proven conversion pattern
  • WhatsApp CTA implementation (deep link + pre-filled message)
  • Trust block (reviews, badges, case studies)
  • Mobile-first build (75%+ of SA traffic is mobile)
  • Local SEO on-page (schema, H1, meta, canonical)
  • Speed optimisation (target sub-2s load)
  • Conversion tracking setup

How the process works

Step 1
Brief

45-minute call — target customer, offer, objections, competitors.

Step 2
Copy

Landing-page copy delivered in 3 working days for your input.

Step 3
Design + build

Wireframe, design and build inside 7–10 days total.

Step 4
Launch + iterate

Live, tracking on, and a 30-day check-in to review conversion.

Deliverables

  • Live landing page (custom URL or subdomain)
  • Mobile + desktop responsive
  • WhatsApp conversion setup
  • Basic analytics dashboard

Investment

Included in Pulse Growth (R8,500 once-off). Standalone landing pages R3,500.

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Why this matters

A GBP-optimised profile driving traffic to a poor page is like a great restaurant with a locked door. The page is the conversion moment — the whole engine depends on it.

Well-built landing pages typically double the WhatsApp enquiry rate versus sending the same traffic to a company homepage.

Common mistakes we fix

Homepage as landing page

Homepages hedge. Landing pages commit. The commitment is what converts.

Contact form instead of WhatsApp

In South Africa, WhatsApp converts 3–5× better than a form. Use WhatsApp.

No trust block above the fold

Reviews, star ratings and case studies belong above the fold — not buried on an About page.

Related resources

Complete Guide to GBP

FAQs

Do I need a landing page if I have a website?

Yes if your homepage converts under 2% of GBP clicks. Most do.

Can I use my own domain?

Yes — landing pages can live on your domain or a subdomain we manage.

Do you write the copy?

Yes. Copy is the biggest lever on conversion — we don't outsource it.

What CMS do you use?

Modern React stack (fast, SEO-friendly). We hand over full source or manage it for you.

How long to launch?

7–10 working days from brief to live.

Do you set up conversion tracking?

Yes — GA4 and WhatsApp click tracking as standard.

Other services

Google Business Profile Optimisation
Rank in the map pack for the searches that actually book jobs.
Google Business Profile Management
Stay in the top 3 once you've earned it.
Google Business Profile Verification
Get verified and start ranking without wasting weeks on failed attempts.
Google Review Management
Turn every completed job into a 5-star Google review — automatically.
Google Maps SEO
Own the map pack in every suburb you serve.
Local SEO
Own the entire local search surface, not just one piece of it.

Ready to start?

Book a free 30-minute WhatsApp strategy call. No slides, no pitch — just a clear next step.

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